Category: Uncategorized
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Adaptation Since Covid
In hindsight, talking about athleisure or sneakers right now seems fairly meaningless given what is going on in the world. We say we keep people in our thoughts and prayers, but really unless we know people affected, I don’t believe we truly mean it. I can however offer some empathy. Right now people of color…
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Curry Goes Against the Flow
I’ve hit Under Armour a lot in my past couple articles with some of their published issues and controversies regarding their corporate governance, pending legal cases, and lack of diversity within the company. I’ve also addressed the previous CEO’s lack of ambition in the athleisure space, something they are continuing to recover from. There’s also…
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Reebok’s Question and Answer
Typically with every corporation you have an end of year report to evaluate what went well and what could be better going forward. With the NBA right now, there are a number of associated companies currently deciding what changes they need to make in the new year. Major decisions will be evaluated and analyzed to…
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How Can Brands Show Their Commitment to Consumers
In my last post, I spoke about how brands are going to have to start making some tough decisions when it comes to their partnerships with players and organizations regarding the financial benefit of these contracts. A lot of companies like Under Armour are being forced to tighten their belts right now and are being…
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Commitment Issues
This summer there are a lot of brands and players who have no choice but to question their standings with their prospective sneaker brands. Commitment requires two people to have clear communication, transparency, and honesty. If you are a player with a particular brand, you need to question where you stand and how your image…
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Learning From the Bubble
Sometimes sneaker fans, myself included, can be incredibly opinionated and critical about shoes, releases, and companies that seem to be comfortable with creating a barrier to access for new shoes. I think it’s important to critique in a constructive manner, but also celebrate everything the culture is and what it brings to the table. For…
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Thinking Outside the Bubble
One of the things you get as an iphone user is your weekly usage updates. I’m sure there are a number of people like myself who have seen these usage rates increase in the past few months. We’ve spent so much time on social media as a way of communicating with each other while in-person…
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Inside the NBA Bubble
With NBA players arriving in Orlando, there’s been excitement and vibrancy amongst fans, podcasters, and sports media. It’s not only great to hear that sports are coming back, but it also gives us a semblance of normalcy returning. The United States has been behind on a lot of things compared to the rest of the…
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Brand Marketing for the Future
With basketball season set to return in the coming weeks, this is going to change the timelines on marketing and introducing new sneakers. This would typically be the time you see players rocking their new shoes in off-season, seeing design releases, and sneak peaks. Guys working out, going on vacation, while sharing moments to market…
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Outside Looking In: What Brands Can do to Help Players Inside the Bubble
There has been recent talk over the past couple weekends about the possibility of the NBA resuming it’s season in a very unique format, essentially it’s own bubble in Disney World, Florida. With that conversation, there comes the risk of being exposed to Covid-19, the fear of the unknown regarding how it will play out,…
Kicks and Culture 