Kicks and Culture

Tag: Adidas

  • Adaptation Since Covid

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    ewlee3
    in

    In hindsight, talking about athleisure or sneakers right now seems fairly meaningless given what is going on in the world. We say we keep people in our thoughts and prayers, but really unless we know people affected, I don’t believe we truly mean it. I can however offer some empathy. Right now people of color…

  • Reebok’s Question and Answer

    Reebok’s Question and Answer

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    ewlee3
    in

    Typically with every corporation you have an end of year report to evaluate what went well and what could be better going forward. With the NBA right now, there are a number of associated companies currently deciding what changes they need to make in the new year. Major decisions will be evaluated and analyzed to…

  • Commitment Issues

    Commitment Issues

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    ewlee3
    in

    This summer there are a lot of brands and players who have no choice but to question their standings with their prospective sneaker brands. Commitment requires two people to have clear communication, transparency, and honesty. If you are a player with a particular brand, you need to question where you stand and how your image…

  • Learning From the Bubble

    Learning From the Bubble

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    ewlee3
    in

    Sometimes sneaker fans, myself included, can be incredibly opinionated and critical about shoes, releases, and companies that seem to be comfortable with creating a barrier to access for new shoes. I think it’s important to critique in a constructive manner, but also celebrate everything the culture is and what it brings to the table. For…

  • Thinking Outside the Bubble

    Thinking Outside the Bubble

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    ewlee3
    in

    One of the things you get as an iphone user is your weekly usage updates. I’m sure there are a number of people like myself who have seen these usage rates increase in the past few months. We’ve spent so much time on social media as a way of communicating with each other while in-person…

  • Brand Marketing for the Future

    Brand Marketing for the Future

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    ewlee3
    in

    With basketball season set to return in the coming weeks, this is going to change the timelines on marketing and introducing new sneakers. This would typically be the time you see players rocking their new shoes in off-season, seeing design releases, and sneak peaks. Guys working out, going on vacation, while sharing moments to market…

  • Outside Looking In: What Brands Can do to Help Players Inside the Bubble

    Outside Looking In: What Brands Can do to Help Players Inside the Bubble

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    ewlee3
    in

    There has been recent talk over the past couple weekends about the possibility of the NBA resuming it’s season in a very unique format, essentially it’s own bubble in Disney World, Florida. With that conversation, there comes the risk of being exposed to Covid-19, the fear of the unknown regarding how it will play out,…

  • Yo! Where’d you get those shoes?

    Yo! Where’d you get those shoes?

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    ewlee3
    in

    I think we live in a society that is always in a time crunch. We have access to information right away, we expect things in very timely manner. If you see a trailer, you want to know when the movie comes out; if you see a video game preview, you want to know when you…