Tag: Brand commitment
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How Can Brands Show Their Commitment to Consumers
In my last post, I spoke about how brands are going to have to start making some tough decisions when it comes to their partnerships with players and organizations regarding the financial benefit of these contracts. A lot of companies like Under Armour are being forced to tighten their belts right now and are being…
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Commitment Issues
This summer there are a lot of brands and players who have no choice but to question their standings with their prospective sneaker brands. Commitment requires two people to have clear communication, transparency, and honesty. If you are a player with a particular brand, you need to question where you stand and how your image…
Kicks and Culture 