Tag: Under Armour
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Adaptation Since Covid
In hindsight, talking about athleisure or sneakers right now seems fairly meaningless given what is going on in the world. We say we keep people in our thoughts and prayers, but really unless we know people affected, I don’t believe we truly mean it. I can however offer some empathy. Right now people of color…
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Commitment Issues
This summer there are a lot of brands and players who have no choice but to question their standings with their prospective sneaker brands. Commitment requires two people to have clear communication, transparency, and honesty. If you are a player with a particular brand, you need to question where you stand and how your image…
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Thinking Outside the Bubble
One of the things you get as an iphone user is your weekly usage updates. I’m sure there are a number of people like myself who have seen these usage rates increase in the past few months. We’ve spent so much time on social media as a way of communicating with each other while in-person…
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Chink in the Armour, ctd.
Over the course of the Covid-19 crisis, many celebrities, athletes, and musicians have been focusing on growing their brand and trying to build a feeling of normalcy through social media. Players are talking about their love of basketball on podcasts, live tweets, and various other social media platforms and you’re seeing their passion and the…
Kicks and Culture 